The Principles of Beautiful Web Design

The Principles of Beautiful Web Design

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Product Description

Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more

Throughout the book, you'll follow an example design, from concept to completion, learning along the way.


  • ISBN13: 9780975841969
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed


  1. Matt Grommes says


    I wasn’t intending to read through the whole book at once but once I started, I couldn’t stop. The chapter on color is worth the full cost of the book but then the rest is just icing. Really, really, good icing.

  2. Brian Artka says


    This book should be read by EVERY beginning web designer, as well as the seasoned professional, for a great review of the steps in the design process of building web sites. Jason walks the reader through his process of designing web sites from more of a design view rather than a code view. He explains what colors to use, what fonts to use, graphic design rules applied to web design and also shows plenty of up to date examples of web sites that every modern day web designer should know about.

    Having met the author after reading the book, I can vow that the passion Jason has for the web and design is represented well in The Principles of Beautiful Web Design. Buy this book now, you wont regret it. If you dont learn anything new, this book will atleast solidify that you are on the right track to designing for the modern web.

  3. James Holmes says


    This is perhaps one of the best books I’ve read in a long time, mostly because it’s targeted specifically to folks like myself: those who are technically sound but graphically impaired. My solid skills behind a camera translate not at all to good site design and layout, so I was really excited to look through this book when I first heard about it.

    Beaird has written a very concise, gloriously illustrated work that does a tremendous job of covering everything from layout/composition to textures and color. Throughout the book Beaird uses real-world examples of sites that illustrate the particular point he’s working on. Sitepoint’s willingness to spring for full-color printing helps nail down Beaird’s content.

    The book clearly discusses layout fundamentals like balance, grid theory, and symetry/asymetry. The chapter on color hits color psychology (“Feeling a bit blue today?”), palatte selection, and the value of using color wheels to pick complementary and contrasting colors.

    The rest of the book is every bit as golden, hitting texture, typography, and imagery. There are a number of terrific resources for fonts, colors, and images with a mix between free and commercial resources.

    This isn’t a book to find out the details of how blocks flow and clear in CSS, nor is it a book to learn about the latest and greatest in AJAX/Javascript. What this book does cover, and covers well, are the higher-level, vital concepts you need to grok before you start wiring up AJAX controls and laying out


    The Principles of Beautiful Web Design isn’t just for lame design folks like myself. I imagine even accomplished web designers could learn a thing or two from it. It’s that good.

  4. Tracy Achen says


    Jason Beaird explains the principles of website design in a such a way that ordinary people who don’t have a background in design can understand the theories of building a beautiful website. Even though I have worked on website for the past six years, I picked up information that really explained many questions that I have had over the years. I also appreciated that he walked you through an actual website design, from the initial meeting to the final product, with a full explaination of the steps and the reasoning on why he used certain elements. For someone getting started with designing a website, this book is definitely worth taking the time to read.

  5. TheOriginalH says


    Having “stumbled” into web design almost ten years ago, with no real visual design background to speak of, I have over the course of time picked up principals. This was no easy task, and meant trawling countless websites and articles, being intimidated and awed by the breadth of knowledge and theory that is required to even suggest that you have an idea of what visual design is all about. Some of the articles I read required obscene amounts of concentration and application to the task at hand, as well as some difficult and surprising mental leaps.

    A couple of years ago, “The Zen of CSS design” went some way to solidifying some of the pricipals I had learned, and helped guide me in new directions, yet still at times was a little inaccessible and while it is a great reference for themed ideas and principles, this new book has frankly blown me away…and I really wish it had been written a long time ago!

    I possess several SitePoint books, but only two others have I read cover to cover in almost one sitting, and then revisited; Kevin Yanks’s PHP book and Stuart Langridges Java/ECMA script and DOM book. Not only was the content of these books superb, but the writing style was infectious and consequently the ideas were absorbed quickly. The same is most definitely true of this publication.

    Targetted largely at the coding/programming end of the market, it essentially provides the reader with a firm grounding in the ideas, theory and some history of visual design, breaking it down into sensible chunks and providing just the right level of information to leave you not only with a solid base, but thirsting for further knowledge.

    This publication could have saved me quite literally weeks and months of stumbling research had I discovered it years ago, and even now is a brilliant refresher for those of us unfortunate enough to have pursued a “proper” degree ;).

    For budding and established web designers, I cannot recommend this book highly enough.

  6. Chris Smith says


    Finally! A Design book that gets right into it, without talking down to the reader or smothering them with useless information that they can’t apply in real-world designs.

    Jason covers all the fundamentals: layout, color, texture, typography and imagery, without assuming one has an art degree. The references to sites for further reading are helpful, as are the plentiful examples throughout.

    The author definitely knows what he’s talking about, as the website associated with the book is slick & professional, as is the presentation and layout of the book itself.

  7. Frank Stepanski says


    Being a programmer and not designer I have always found it difficult to understand design topics like color, layout, composition and so forth when it comes to designing websites. I have purchased books in the past but they always assume the reader has a design background of some sort. I thought I’d never find a book that assumed no design knowledge but was not a “dummies” book. Well my search is finally over.

    This great book by Jason Beaird covers everything in web design from web page anatomy to color theory to texture and typography. The thing about this book is that the author explains everything in simple explanations that are clear and concise with beautiful screenshots and illustrations.

    The book starts off with layout and composition which entails: Grid Theory, The Rule of Thirds, Symmetrical and Asymmetrical Balance, Unity, Proximity, Emphasis, Contrast, etc. Lots of good stuff that makes for relaxed easy reading that really makes you understand how to place images and text on a web page. He also covers the basic web layouts such as left and right column and three column. Other layouts such as fixed and liquid and hybrid are also discussed with nice examples. A great chapter that is better than anything I have ever read before in other books.

    The next chapter is a very complete discussion on colors. Jason goes into detail about the main colors and what they are usually associated with. For example, the color orange is thought to promote happiness represent sunshine, enthusiasm and creativity. The color blue has been found to calm people and conveys a sense of stability and clarity. Is that why Microsoft’s website uses it so much? Also covered is the color wheel, color schemes (triadic, split-complementary, and tetradic). A lot of fancy words that I never understood until reading this chapter. An eye opener for me about colors.

    Texture is covered next and how web designers can give a web site a distinctive appearance beyond just picking colors for it. Shapes, volume and depth, light and shadow, patterns all are apart of making a web site “feel” something to the visitor and should not be overlooked. Of course this requires a little graphic skills but nothing too complex.

    Typography is then covered and everything you ever wanted to know about fonts is explained. From text replacement (sIFR) to web safe fonts to spacing and alignment to all kinds of examples of different types of fonts.

    The final chapter is on imagery where the author explains to the reader the real power of how images can make or break a web deign. Ask yourself these questions about images you want to use on your web page: Is it relevant? Is it interesting? Is it appealing? The author also goes through sites where you can get free and commercial stock images and the downfalls of each.

    A great book for anybody who really wants to learn more about design. This book has been sold out for a few weeks and has been one of the most popular books from Sitepoint in quite a while.

    A must buy!!

  8. H. Quinn says


    I’m more interested in web design, than programming, so for me, this book was delicious!

    As the previous reviewer mentioned, this book isn’t a book that will teach you how to code or write css/xhtml, it is a feast for the eyes of all those sites you looked at and wondered how do they do it?

    Throughout the book there are examples of beautifully designed websites, and while I love going to cssmania, and cssremix, there is something better about looking at something in print, and then being able to read how they did it, and why it works..

    I was pleasantly surprised to learn that a lot of principles of photography apply to web design, as I love photography too, and its just a great read with some really inspiring words and designs.. in one word, inspirational!

  9. D. Herrera says


    This is definitely a book that details design and design processes. I’ve been teaching & learning programming language after programming language. I thought all my design skills were gone. This book has helped me identify the weaknesses in my designs and improve on my previous designs.

  10. Manny Hernandez says


    To call “The Principles of Beautiful Web Design” by Jason Beaird a primer on Web Design does the book and its potential readers a disservice. The book speaks to those who pick it up in a language that is accessible and peppered with humor, making it very easy to follow and a highly enjoyable read.

    The title offers an excellent overview aimed at those who do not have a background in graphic or web design but need to get past the initial obstacles in order to translate the “idea of a web site” into a working design. Beaird goes, step by step, through the ins and outs of the design process, layout schemes, effective use of color, texture and typography and how to select images that will help your web site deliver its message in the most professional way. Throughout all the chapters, the author uses a case study of a (real) tile company to illustrate the application of all the concepts he presents.

    Whether you are new to Web Design or simply don’t design web pages yourself (maybe you manage web designers, but don’t know enough about Photoshop), this book is a must read that will get you understanding in no time the fundamental concepts of this important discipline.