What Do Search Engines Look For?

When optimizing your website for search engines such as Google, Yahoo and MSN, it is important to know what they are looking for. If you spend a lot of time developing a web page without considering what search engines are looking for, you are potentially wasting your time. While search engines evaluate many criteria, the two main factors used when determining a website's importance are content … [Read more...]

How to Build One Way Links to Your Website

One of the most important factors search engines use when ranking your website is your site's link popularity. While many know they need to increase their link popularity, not everyone knows how to do so efficiently or effectively. More than a numbers game, the type of links to your website are also important. A one-way link is when someone places a link to your site on their website without … [Read more...]

Ethical Search Engine Optimization

Optimizing your Web site is extremely important if you want to be ranked well in the search engine results for your particular keywords. Most site owners focus on the technical aspects of search engine optimization when they are improving their sites. If you own a business and want to maintain your reputation, you should also consider the ethical aspects of search engine optimization. While … [Read more...]

Busting Through SEO Myths

Search engine optimization is a must if you want a business Web site that is an incredible marketing tool just like reputation management where you can remove a google review if it is too negative for your business. Search engine optimization can draw in more targeted traffic and help you make more sales. However, there are also many myths out there about what search engine optimization can and … [Read more...]