Outsourcing: Choosing the Right Web Designer

If you’ve decided that your business is ready for a web site but you are unsure who to hire to help you design your web site, you’ve come to the right place.

While many people are capable of building a web site, you want to look for someone with demonstrated experience. Does the web site designer have references? If so, are the references similar in size to your business? Are they in same industry as your business? You want a web designer not only with the technical knowledge necessary to design a web site for your business, he or she should also posses a knowledge of your industry.

Designing Versus Marketing

Many people make the incorrect assumption that design is the same as marketing when it comes to the web. Many believe they will have a site designed and customers will flood them with orders. The internet does not work that way. You wouldn’t open a traditional business and expect customers to know you were open for business. You would have to advertise your business to gain customers. Online, the same thing is true.

Not all web designers provide web site marketing services. Those that do often will provide marketing as an additional service. That means it is not included in the price of your web site design. You should consider how you will market your web site as part of your web designer selection process. Does the web designer you are considering offer web site marketing services?

Graphic Design

Another incorrect assumption people make about web designers is that they are are also adept at graphic design. While there are elements of graphic design used in web design, not all web designers are experts in this area. You should consider your graphic design needs when considering a web designer. Will you need him or her to design a logo for your business? Have they done this type of work before? Ask them for samples of their work.
Your Business

Another important considertaion is selecting a web designer is does he or she understands your business goals. What are you trying to accomplish with your web site? Did the web designer you are considering take the time to ask you? Every business is unique. A good web designer should take the time to understand you, your business, and the goals of your site.

Communication

Creating a website can be an overwhelming experience. Your designer should be easy to talk to and should keep you informed as to your sites’ progress. He or she should be open to your ideas and provide input and suggestions for improvement. When you ask a quetion, does your designer respond in a timely manner? Do they explain things in terms that you can understand? Do they make you feel comfortable or do them make you feel stupid? Trust your insticts.
Cost

As the saying goes, “you get what you pay for”. What does this mean in terms of hiring a web designer, don’t go for the cheapest price. Get proposals from a number of different designers. Do your research and make an informed decision.

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